Alex makes music.
ADA Records
We pick and release songs, develop artists like Ada Petcu and run studio sessions.
Alex’s story
From humble beginnings
At school they asked what I wanted to be when I grew up. I said “king mechanic, like my dad.” Watching him hand over a car part and get paid for it was my first idea of business.
- 2003
Born in Arad, Romania
21 February.
- Age 7
First motorcycle
Riding ever since.
- Age 17
First online shop
Motorcycle parts and gear, sold to friends.
- Age 18
Romania Luxury Travel
Posted every day for 6 months, no matter what. Some days 27 times.
- Uni, years 1–2
Marketing agency
Plus 26 ideas I started, tested and killed.
- Uni, year 3
StateOf
A viral TikTok brought 2,000 people into the community in 24 hours.
- 2026
Graduated, still building
ADA Records, Atla-C and StateOf.
